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L'héritage de plus d'un siècle d'histoire.

"On ne vend pas du fromages mais des émotions partagées autour d'une table" .

Man holding Olives

Who we are?

FRETCHI, in Gruyère dialect "Fromager", is heir to a long line of Gruyère farmers and entrepreneurs. The history of MaFondue, FRETCHI's parent company, has its roots in the founding of La Laiterie Moderne in 1905 in Bulle, capital of the Gruyère region. This local dairy later became the first pasteurized milk distribution center for the whole of French-speaking Switzerland. In 2001, Fabien Vallélian, a Gruyère native with a strong attachment to the traditions of his region, decided to preserve this Swiss heritage by acquiring the dairy and specializing in the production of fondues

Our mission...

In 2001, Fabien Vallélian, a Gruyère native with a strong attachment to the traditions of his region, decided to preserve this Swiss heritage by acquiring the dairy and specializing in the production of fondues

Our store concept...

The FRETCHI boutique concept is based on a simple idea: to market a selection of the finest fondues, raclettes, wines and other local Swiss products, in a warm, wood and copper-colored setting. The concept can be deployed as a boutique or boutique-restaurant..

ENTRANCE FEES

20'000 CHF

CONTRACT 

Franchise agreement of 5 years.

LOCATION

From 50 to 120 sqm,

high street 

NETWORK

Open to worldwide expansion

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